Since 2015, we have been designing publications for The Citizens Foundation; Pakistan’s largest NGO in the education sector. Every year, we conceptualise a new theme for their campaign around which the content and design revolve. 

For the Annual Report of 2020, we decided to base the theme on the title, ‘Keeping dreams alive.’ The theme highlighted the importance of letting the children of our country dream and providing them with the opportunity to educate themselves so that their dreams may come true.