Imtiaz; the leading supermarket chain in Pakistan introduced its own FMCG brand named Brio’s. 

It is their line of grain-related products which directly competes with imported products.

We designed the brand’s logo, as well as the packaging for the first product they launched – Brio’s Easy Cooking Oats. The logo has a mascot which makes the brand look friendly and approachable while the packaging is meant to be very refreshing and eye-catching in order for it to stand out amongst the more popular international oat brands.